A campaign created by BOLD Berlin, In response to the increase in right-wing violence in Germany, which continues to make racist ideas socially acceptable in many places.
The campaign “Make Racism Wrong Again” was the first project I had the honour of taking part of at BOLD Berlin. A political passion project, without any monetary gain.
“Make Racism Wrong Again” is made up of two stages, with the second one yet finalised.
The first fase of the campaign was all about generating views, and get people talking.
This was when we launch the merchandise line, fonting the project, and the ad promotion the case went live on SoMe
At the same time, posters, stickers and a video projections went up, all over Berlin.
The last part of fase one was to package up and send out the merchandise, to all the people who took a stand against racism.