Quit your bad excuses.
A satirical campaign made for Bloddonorerne Danmark, a danish bloodbank. It compares not donating blood with that of not wanting to save lives, even though its one’s job.
Translated for your pleasure.
We were given the task of creating a campaign for Bloddonorerne Danmark where the purpose was to get more people to donate blood. We had to decide the target group ourselves, and which media format and angle we would use to recruit donors.
I worked together with my fellow student, Magnus Flyvholm Damgaard. We concluded through research that a fun and shareable campaign on social media would effectively convey healthcare topics, to our chosen target group of young people.
Together we created Jens. A love child who has my eyes and mouth, and Magnus’ voice.
We mixed Bloddonorerne Danmarks existing brand identity, with Jens and a bit of dark humor, and this is what we created.
